Best UK Reality TV Betting Sites and Odds 2026

Love in the sun and bushtucker trials - the most popular reality TV shows to bet on

Being able to bet on reality TV shows is a relatively new phenomenon at lots of bookmakers, but one that is gaining a lot of popularity. There is no shortage to choose from, but these are just a few of the most popular options you’ll find at reality TV betting sites:

Love Island

Love Island was named as the most-watched TV show of 2022, which just goes to show its popularity. Some of the betting markets available on the show include the winning couple, the top male, the top female, and the next person to get dumped. If you love a bit of fun and romance in the sun, you can read through our guide to the top Love Island betting sites.

The Apprentice

A new series of The Apprentice appears in January every year.  Common bets on the series include the overall winner, the overall runner-up, and the next person to be fired. To find out more about betting on Lord Sugar’s latest business buddy, you can visit our guide to the best The Apprentice betting sites.

I’m a Celebrity… Get Me Out of Here!

I’m a Celeb sees a group of famous faces endure Bushtucker trials (including the infamous dinner of kangaroo danglies) in the jungles of Australia, South Africa or, in the 2021 series, Wales. The most popular bet made is the overall winner of the series but you might also wager on who’s next to be eliminated - check out our review of the top I'm A Celebrity betting sites here.

Strictly Come Dancing

Strictly Come Dancing first aired in 2004, and has been a Saturday staple ever since. Throughout each three month series, celebrities are paired with professional dancers and given one week to learn a dance routine. You can expect fabulous dance routines with a twist of scandal as the couples compete for the Glitterball trophy.

The Best Strictly Come Dancing Performances of Each Year

Big Brother

Big Brother first appeared on our screens in 2000, and is set to return to TV in 2023. On the show, contestants are shut off from the outside world and must vote to eliminate other players from the house. There’s 24/7 drama and weekly eliminations guarantee that things never get boring. To find out about the best Big Brother betting sites, read through our dedicated guide.

Britain's Got Talent

This talent contest sees ordinary people showing off their skills (for better or worse!), from magic and comedy, to dancing and singing.

Understanding reality TV betting odds and markets

Reality TV offers some of the most varied betting markets around. The TV shows mentioned above take the form of competitions and run over a series of weeks (or, in many cases, months). This gives punters the chance for some varied, long-term betting markets that change frequently. The variety of markets available to bet on will depend on your bookmaker of choice.

The most common reality TV bet is a stake on the overall winner of a show. The runner-up is also a popular option. For task based shows such as The Apprentice or Strictly Come Dancing, you might also bet on who’ll be eliminated next, the winner of a specific task, or the highest finishing female/male contestant.

Tips for making successful reality TV bets

Reality TV is a fairly new betting market that is impacted by lots of different variables. To help you get started, follow our top tips:

Betting on reality TV - enhance your viewing pleasure and join in with family and friends

Making a wager on reality TV is one of the best ways to get started in the world of novelty betting. It’s a great way to enhance your enjoyment of your favourite shows and make the viewing experience even better.

Not only does it add an extra layer of suspense to keep you on the edge of your seat, it gives you even more reason to root for your favourite contestants. It’s also a fun way to share some laughs with family and friends, and engage in a little friendly competition.

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